In Terms of Selecting an Advertising Agency,requesting Client References Should

question 149

True/False

In terms of selecting an advertising agency,requesting client references should occur before the initial list of applicants is screened,since the client list can be used to eliminate agencies where there is a conflict of interest.

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Definitions:

Mental Stamina

The strength and perseverance to continue or complete tasks even when they are challenging or when one is facing mental fatigue.

Captive Clients

Clients who are obliged to use a service, often due to legal, institutional, or situational constraints, rather than out of personal choice or preference.

Judging

The act of forming opinions or evaluations about something or someone, often involving critical assessments.

Threatening

Behaviors, actions, or statements intended to cause fear or apprehension in others, often as a means of controlling or influencing their actions.