The First Step in Preparing a Creative Brief Is to Identify

question 147

True/False

The first step in preparing a creative brief is to identify the target audience of the ad.

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Definitions:

Compounded Nominal Rate

The rate at which interest is calculated on the initial principal and previously accumulated interest over a specific time period without considering the inflation.

Effective Rate

The annual interest rate on a loan or investment, taking into account the effect of compounding, as opposed to the nominal rate which does not.

Annuity

A financial scheme that guarantees a set sequence of disbursements to an individual, frequently used to secure income in retirement.

GMAC Purchase Finance

Financial services related to buying, typically provided by General Motors Acceptance Corporation, focusing on auto loans and leases.