The Executional Framework Is The

question 162

Multiple Choice

The executional framework is the:

• A) key idea or ideas that an advertisement is to convey
• B) key element in an advertisement that taps into or activates a consumer's personal value system
• C) design of the advertisement that attracts attention or presents information
• D) theme that explains how the message will be delivered in an advertisement

---

Definitions:

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Non-Dieters

Individuals who do not follow a restrictive food regimen for the purpose of losing weight.

Dieters

People who regulate or restrict their food intake in order to lose weight or for health reasons.

Intoxicated

A state of being under the influence of alcohol or drugs, which affects mental and physical faculties.