In the Consumer Sector, Advertising Tends To

question 36

Multiple Choice

In the consumer sector, advertising tends to:

• A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows
• B) be the primary vehicle for communicating to customers
• C) be done in-house to prevent competitors from learning about the company's products and communication approach
• D) be used to support consumer promotions and personal selling efforts

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Definitions:

Sales Commissions

Payments made to sales staff based on the value of the sales they have made, typically a percentage of the sales amount.

Selling Expenses

Costs associated with the marketing and selling of a company's products or services.

Shipping Expenses

Costs incurred in transporting goods from one location to another, including freight and packaging fees.

Production Estimates

Forecasts or predictions about the quantity of products that will be produced over a specific period.