Questions That Company Leaders Should Ask About an Ad Agency's

question 62

Multiple Choice

Questions that company leaders should ask about an ad agency's production capabilities and media purchasing capabilities include each of the following,except:

• A) Does the agency buy efficiently?
• B) Is the agency able to negotiate special rates and publication positions?
• C) Does the agency routinely get "bumped" by higher-paying firms so ads do not run at highly desirable times?
• D) Does the agency use a media service company to purchase television time?

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Definitions:

Monthly Payments

Regular payments made over a period of time, often used in the context of loans or financing agreements.

Payment In Full

The complete settlement of an obligation, such as paying off a loan or a bill, without any remaining balance.

Contractors

Individuals or organizations contracted to perform specific tasks or services for a defined period under agreed terms.

Amortized Loan

A loan with scheduled periodic payments that consist of both principal and interest.