A Communications Market Analysis Includes All of the Following,except

question 96

Multiple Choice

A communications market analysis includes all of the following,except:

• A) a competitive analysis
• B) a target market analysis
• C) an economic forecasting analysis
• D) an analysis of customers

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Definitions:

Acculturation

The process by which individuals adopt the cultural traits or social patterns of another group.

Enculturation

The process by which individuals learn and adopt the values, customs, and social practices of their culture.

Assimilation

The process by which individuals or groups adopt the culture and norms of the dominant or surrounding society, often losing former cultural traits.

Predictive Validity

The extent to which a score on a scale or test predicts future performance on relevant tasks or outcomes.