In Terms of a Radio Advertisement, If a Consumer Can

question 67

Multiple Choice

In terms of a radio advertisement, if a consumer can see the image in the mind, then the effect is:

• A) greater than if the consumer could see the actual visual
• B) greater only if the image is concrete
• C) greater only if the image is abstract
• D) greater than an ad with an abstract image, but less effective than an ad with a concrete image

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Definitions:

Warning Labels

Labels or notices attached to products or contained in product documentation, informing consumers of potential risks and hazards associated with the product's use.

Instruction Book

A manual or booklet providing detailed guidelines, steps, or instructions on how to operate, assemble, or use an item or software.

Manufacturing Defects

Flaws or errors in a product that occur during its production, often leading to the product failing to meet safety or quality standards.

Design Defects

Flaws in the planning or design of a product that result in it being unsafe or failing to perform as intended.