In Recent Years, More Business-To-Business Advertisements Have Incorporated

question 141

Multiple Choice

In recent years, more business-to-business advertisements have incorporated:

• A) stronger verbal elements to persuade business buyers
• B) stronger visual elements to heighten the emotional aspect of making a purchase
• C) leverage points to move business buyers from knowledge to purchases
• D) more rational appeals to create stronger affinities for particular brands

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Definitions:

Movie Rental

The act of paying a fee to borrow a movie for a limited period, traditionally from a physical store or, more recently, from an online service.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.

Video Game Rental

A service that allows consumers to borrow video games for a limited period of time in exchange for a fee, often operating through physical stores or online platforms.

Marginal Utility

The additional satisfaction or utility gained by consuming one more unit of a good or service.