Which Level of Fear Is Most Likely to Succeed in an Advertisement

question 54

Multiple Choice

Which level of fear is most likely to succeed in an advertisement?

• A) a low, non-threatening level
• B) a moderate level
• C) high levels
• D) it's not the level of fear that matters, it's the type

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Definitions:

Latin Roots

The base parts of words originally derived from Latin, which form the foundation of many English words and can offer clues to their meanings.

Psychosocial Development

A domain of human development that involves changes in individuals' interpersonal relationships, emotions, and social skills throughout the lifespan.

Trust Vs. Mistrust

A stage in Erik Erikson's theory of psychosocial development where infants learn to trust their caregivers and environment or develop mistrust based on their interactions.

Developmental Psychology

The scientific study of how and why human beings change over the course of their life, from infancy to old age.