Advertisements Using Physically Attractive Spokespeople Fare Better Than Ads with Less

question 127

True/False

Advertisements using physically attractive spokespeople fare better than ads with less attractive people.This is true for both male and female audiences.

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Definitions:

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, coordinating its actions and sensory information.

Action Potential

A brief electrical impulse by which information is transmitted along the axon of a neuron.

Electrical Charge

A fundamental property of matter that causes it to experience a force when placed in an electromagnetic field, existing in two types: positive and negative.

Dendrite

A branched extension of a neuron that receives impulses from other neural cells and transmits them toward the cell body.