Examlex
In advertising research studies,repetition of ads is effective in increasing recall if no competitor ads are present; otherwise repetition does not stimulate greater recall because of competitive ad interference.
Horizons
Plural for "horizon", often used metaphorically to refer to the range of one's knowledge, experience, or the potential future developments.
Psychological Process
The mental operations that underlie human behavior and interactions, including cognition, emotion, perception, and motivation.
Self-serving Bias
A cognitive tendency to perceive oneself in a way that is overly favorable, attributing successes to personal characteristics and failures to external factors.
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors; it is what causes individuals to act or react in a particular manner.
Q13: A creative brief may include all of
Q15: The part of the media plan that
Q18: A means-end chain stresses the linkage between
Q24: The key idea or ideas contained in
Q51: Qualitative advertising research includes using methods from
Q73: Newspapers tend to have a high level
Q77: For many smaller local companies,the most viable
Q82: Radio has the advantage of intimacy,where the
Q121: The leverage point in an advertisement is
Q159: In terms of advertising allocation,a flighting schedule