If a Product's Benefits Can Be Presented Within an Emotional

question 213

Multiple Choice

If a product's benefits can be presented within an emotional message strategy framework,the advertisement is normally:

• A) more affective for b-to-b products than for consumer products
• B) less affective than using a rational argument approach
• C) less affective than using a cognitive message strategy approach
• D) more effective for both consumer products and b-to-b products

---

Definitions:

Holdings

Holdings refer to the securities and assets owned by an investor or investment fund.

Sinking Funds

Sinking funds are reserve accounts set aside by an organization for the purpose of repaying debt or replacing assets in the future.

Bond Indentures

Legal documents specifying the terms and conditions under which a bond is issued, including the rights of bondholders and the duties of the issuer.

Lottery

A form of gambling involving the drawing of numbers at random for a prize, often regulated by governments.