Using the Hierarchy of Effects Model to Develop Awareness of a Product

question 154

Multiple Choice

Using the hierarchy of effects model to develop awareness of a product or brand,which would be the best creative message strategy?

• A) affective
• B) cognitive
• C) conative
• D) corporate

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Definitions:

Defer

To postpone or delay an action or decision to a later time.

Moral Intelligence

The capacity to understand principles of right and wrong and to behave according to these principles, leading to ethical decision making.

Mental Capacity

An individual's ability to make decisions or understand information, particularly in legal and medical contexts.

Universal Human Principles

Fundamental norms, values, or truths that are widely accepted across different cultures and societies as inherently right or just.