Using the Hierarchy of Effects Model to Encourage the Actual

question 73

Multiple Choice

Using the hierarchy of effects model to encourage the actual purchase of a product or brand,the best creative message strategies to use would be:

• A) affective
• B) cognitive
• C) conative
• D) corporate

---

Definitions:

Behavior Expectations

Standards or rules regarding how individuals should act in specific situations or environments.

Societal Laws

Societal laws are rules and regulations established by a community or country to regulate behavior and maintain order and peace among its members.

Conventional Stage

A stage in moral development where individuals' reasoning is based on conforming to social norms and expectations.

Kohlberg

Refers to Lawrence Kohlberg, who developed a theory of moral development consisting of three levels and six stages.