In Response to the Shift Towards Greater Testing and Research

question 12

Multiple Choice

In response to the shift towards greater testing and research of creative ideas,creatives have:

• A) shifted more time to account executive responsibilities
• B) developed marketing research capabilities
• C) used focus groups to critique their creative work prior to presenting it to clients
• D) moved into the role of director, splitting time developing ads and producing ads.

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Definitions:

Main Thought

The primary or most important idea expressed in a piece of writing or speech.

Enclose Matter

The act of including or enclosing documents, objects, or other materials within a letter or package.

Part Of Speech

A category into which words are placed based on their syntactic functions, such as noun, verb, adjective, etc.

Describes

To give an account or representation in words of someone or something's qualities, features, or events.