Visual Consistency Combined with Which Feature Can Be a Powerful

question 162

Multiple Choice

Visual consistency combined with which feature can be a powerful approach to building effective advertising campaigns?

• A) campaign duration
• B) simplicity
• C) repeated taglines
• D) identifiable selling point

---

Definitions:

Conceptualized

The process of forming a concept or idea by synthesizing and organizing information.

Declarative Memory

The subsystem within long-term memory that stores facts, information, and personal life events that can be brought to mind verbally or in the form of images and then declared or stated; also called explicit memory.

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences.

Semantic Memory

The type of declarative memory that stores general knowledge, or objective facts and information.