One Reason for Using Typical Persons as Product Endorsers Is

question 246

True/False

One reason for using typical persons as product endorsers is that they are more likely to possess at least an element of all five source characteristics.

---

Definitions:

Fixed Manufacturing Cost

Costs that do not vary with the level of production output, such as rent, property taxes, and salaries of permanent employees.

Relevant Range

The span of activity levels within which the assumptions made about cost behavior and business operations are valid.

Variable Cost

Financial outlays that change directly with changes in production or sales amounts, such as direct labor and raw materials.

Incremental Manufacturing Cost

The additional costs incurred when increasing production by one additional unit.