Ads Work Better If the Audience Can Identify with the Spokesperson

question 15

True/False

Ads work better if the audience can identify with the spokesperson in the ad. This identification is derived from both the similarity of the spokesperson to the audience as well as the spokesperson's attractiveness.

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Definitions:

Positive Institution

Organizations or societal structures that promote the well-being of individuals and communities, fostering positive development and interactions.

Religious Institutions

Organizations based on beliefs in and worship of a superhuman controlling power, especially a personal God or gods, providing community, moral guidance, and rituals.

Positive Institutions

Those organizations that cultivate civic virtues, encouraging people to behave like good citizens while promoting the collective good.

Languishing

Feeling stuck or stagnant, lacking vitality; a state of diminished mental or physical well-being.