A Cognitive Message Strategy

question 241

Multiple Choice

A cognitive message strategy:

• A) invokes feelings or emotions and match these with the good, service, or company being advertised
• B) is the presentation of rational arguments or pieces of information to consumers
• C) is designed to lead more directly to some type of consumer behavior
• D) is the manner in which an ad appeal is presented

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Definitions:

Mental Disorders

Conditions involving significant changes in thinking, emotion, and/or behavior, associated with distress and impaired functioning.

Psychological Disorder

Any pattern of behavior or thinking that causes people significant distress, causes them to harm others, or harms their ability to function in daily life.

Dissociative Identity Disorder

is a psychological condition in which a person exhibits two or more distinct and alternating personalities.

Shaping

The reinforcement of simple steps in behavior through successive approximations that lead to a desired, more complex behavior.