Showing Greasy Potato Chips Versus Pringles Is an Example of A

question 96

Multiple Choice

Showing greasy potato chips versus Pringles is an example of a:

• A)preemptive claim of superiority.
• B)generic demonstration of product quality.
• C)negative comparison ad.
• D)positive comparison ad.

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Definitions:

Power

The ability or capacity to influence or control the behavior of others, or the course of events.

Prestige

The respect and admiration that an individual or organization gains based on achievements, quality, or position.

California Q-Set

An assessment tool used in psychology to measure personality traits, attitudes, and behaviors through the ranking of descriptive items.

Quantitative Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of fewer unobserved variables, called factors.