A Negative Comparison Ad That Leads to People Not Liking

question 77

Multiple Choice

A negative comparison ad that leads to people not liking the sponsor brand may be due to:

• A) the preemptive claim of superiority
• B) a generic demonstration of product quality
• C) spontaneous trait transference
• D) internal cognitive consistency

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Definitions:

Financial Panics

Instances of widespread fear and anxiety among investors and the general public leading to rapid withdraws from banks or sell-offs in markets, often triggering economic downturns.

Open Market

A freely competitive market in which any buyer or seller can participate, and prices are determined by supply and demand.

Interest Rates

The cost of borrowing money, typically expressed as a percentage of the principal, which lenders charge borrowers for the use of their money.

Reserve Requirements

Regulations set by central banks determining the minimum amount of reserves that banks must hold against deposits.