A Spokesperson's Credibility Is Derived from Trustworthiness and All of the Following

question 240

Multiple Choice

A spokesperson's credibility is derived from trustworthiness and all of the following characteristics,except:

• A) attractiveness
• B) intelligence
• C) likeability
• D) expertise

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Definitions:

Exponential Smoothing

A time-series forecasting method for univariate data that applies decreasing weights to past observations.

Mean Absolute Deviation

A measure of dispersion in a data set calculated as the average of the absolute deviations from a central point, typically the mean or median.

Fitted Values

Predicted values generated by a statistical model that approximate the observed data points.

Autoregressive Model

A model for forecasting a time series that uses the relationship between an observation and a number of lagged observations.