Using Typical Persons and CEOs as Spokespeople in Ads Are

question 236

Multiple Choice

Using typical persons and CEOs as spokespeople in ads are difficult because:

• A) the individuals are often perceived as not being credible
• B) do not have a high level of expertise
• C) they are not professional actors so they are more difficult to work with
• D) they are not physically attractive

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Definitions:

Pollution Emissions

The release of pollutants into the environment, usually from industrial processes, vehicles, or other sources, which can harm human health and the ecosystem.

Marginal Social Benefit

The additional benefit to society from producing one extra unit of a good or service.

Marginal Social Cost

The complete expense incurred by society when one more unit of a product or service is created, encompassing both personal expenses and any external factors.

Marginal Benefit

The enhancement in satisfaction or benefit achieved by using or producing another unit of a product or service.