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Effective Reach Is the Percentage of an Audience That Must

question 7

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Effective reach is the percentage of an audience that must be exposed to a message to achieve a specific objective.


Definitions:

High Explosives

Substances that detonate, decomposing extremely rapidly and producing a shock wave with high energy output.

Initiate

To begin or start a process or action.

Plastic Explosive

A versatile form of explosive material that is moldable and can be shaped to control the direction and force of the explosion.

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