Examlex
Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?
Bandura's Theory
A psychological theory developed by Albert Bandura that emphasizes the importance of observational learning, self-efficacy, and the role of social experiences in the development of personality.
Reinforcement
In behaviorism, a consequence that strengthens a behavior, making it more likely to occur in the future.
Disinhibiting Power
Refers to the reduction or elimination of inhibitions or social restraints through certain actions, substances, or situations, leading to behaviors that would otherwise be suppressed.
Modeled Aggression
Behaviour learned through the observation of others, as demonstrated in social learning theory.
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