Cost Per Rating Point (CPRP) Is The

question 70

Multiple Choice

Cost per rating point (CPRP) is the:

• A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
• B) measure of the impact or intensity of a media plan
• C) relative measure of the efficiency of a media vehicle relative to a firm's target market
• D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period

---

Definitions:

Research and Development

Activities undertaken by a company to innovate and introduce new products or services, often involving experimental or theoretical work.

Fixed Asset Turnover

A financial ratio that measures a company's efficiency in using its fixed assets to generate sales.

Accelerated Depreciation

A depreciation method that allows for a higher depreciation charge in the early years of an asset's life and less in the later years.

Depreciable Assets

Assets subject to depreciation, reflecting the reduction in value due to wear and tear, decay, or decline in usefulness over time.