The Media Budget Schedule That Maintains Some Minimal Level of Advertising

question 172

Multiple Choice

The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

• A)continuous.
• B)gross impressions.
• C)pulsating.
• D)flighting, or discontinuous.

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Definitions:

Ciliary Body

A structure in the eye composed of ciliary muscle and ciliary processes, involved in the production of aqueous humor and adjustment of the lens for focusing.

Pupil

The opening in the center of the iris of the eye that allows light to enter the retina.

Special Senses

The senses including vision, hearing, taste, smell, and equilibrium, which have specialized organs devoted to them.

Complex Sensory Organs

Organs specialized for the perception of stimuli such as sight, hearing, balance, taste, and smell, integrating multiple structural and functional components.