If Effective Reach And/or Effective Frequency Are Too High

question 93

Multiple Choice

If effective reach and/or effective frequency are too high:

• A) the company needs a larger advertising budget
• B) the company spent all of its advertising budget
• C) some of the company's budget may be wasted on extra exposures
• D) the company may need to choose additional media for future ads

---

Definitions:

Mutually Exclusive

Events that cannot occur at the same time, implying that the occurrence of one event excludes the occurrence of the other.

Events

Outcomes or occurrences that can be clearly defined, measured, and distinguished from other events in a probability context.

Outcomes

The possible results or consequences of an experiment, procedure, or situation.

Event

An outcome or a set of outcomes of a random experiment or phenomenon, which can be quantified for analysis in probability and statistics.