The Recent Shift in B-To-B Advertising to More Non-Business Media

question 126

Multiple Choice

The recent shift in b-to-b advertising to more non-business media outlets is due to each of the following reasons,except:

• A) business decision makers are also consumers of goods and services
• B) non-business outlets are not as costly and tend to be more effective
• C) difficulty of reaching members of the buying center when they are at work
• D) clutter in traditional business-to-business media

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Definitions:

Voluntary Deductions

Deductions from an employee's paycheck that are made with the employee's consent, such as for benefits, union dues, or retirement plans.

Interest-Bearing Note

A debt security that pays interest to the holder until it matures, at which point the principal is reimbursed.

Discounting

The process of determining the present value of a payment or a stream of payments that is to be received in the future.

Note Payable

A financial obligation or loan documented by a written promissory note specifying repayment terms.