The Initial Step Most Marketers Take in Developing a Social

question 147

Multiple Choice

The initial step most marketers take in developing a social network presence for a company is to:

• A) solicit customers to visit and post on social network sites
• B) start a profile page and invite "friend requests"
• C) develop a company-sponsored blog
• D) develop a company-sponsored social network site

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Definitions:

Contribution Margin

The amount by which product sales revenue exceeds variable costs, showing how much contributes to covering fixed costs and generating profit.

Fixed Costs

Business expenses that do not change regardless of the level of production or sales activities, such as rent, salaries, and insurance.

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Income

The amount of revenue that remains after deducting the costs, expenses, and taxes related to earning that revenue.