Examlex
Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan,make product modifications,and to enhance service strategies.
Manufacturer-Sponsored Retail Franchise System
A retail model where manufacturers support and brand franchise stores, allowing them to sell their products exclusively.
Service-Sponsored Retail Franchise System
A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.
Administered Vertical Marketing System
A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.
Selective Distribution
A level of distribution density whereby a firm selects a few retailers in a specific geographic area to carry its products.
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