Web Analytics Allows a Company to Develop E-Mail Marketing Messages

question 65

True/False

Web analytics allows a company to develop e-mail marketing messages that are specific to an individual and that will improve the chances of a purchase.

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Definitions:

Validation Rules

Criteria or checks set in data input fields to ensure that the data entered follows certain standards or requirements.

Data Entry

The process of inputting data or information into a computer system or database for storage or processing.

Property Box

A dialog box in software applications where users can view and change the properties of a selected object or item.

Archive Table

A database table designated for storing historical data or backups that are not actively used in day-to-day operations.