A Reduced Price, an Introductory Price, and E-Coupons Used to Encourage

question 115

Multiple Choice

A reduced price, an introductory price, and e-coupons used to encourage someone to make an online purchase are:

• A) quality incentives
• B) financial incentives
• C) convenience incentives
• D) value-based incentives

---

Definitions:

Conversion Rate

The percentage of users who take a desired action, often used in digital marketing to measure the effectiveness of a campaign or website.

Facebook Page

A public profile created on the Facebook platform for businesses, organizations, celebrities, and public figures to share updates and engage with their audience.

Effectiveness

The degree to which a goal is achieved or a desired outcome is realized.

Facebook Page

A public profile specifically created for businesses, brands, celebrities, and other organizations to share their content and connect with users on Facebook.