Business-To-Business E-Commerce Requires an Effective Web Site And

question 195

Multiple Choice

Business-to-business e-commerce requires an effective Web site and:

• A) a strong brand name
• B) financial incentives
• C) bonus merchandise
• D) cyberbait

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Definitions:

Centralization

The degree to which decisions are made at the top of the organization.

Simple Structure

A centralized form of organization that emphasizes a small technical and support staff, strong centralization of decision-making in the upper echelon, and a minimal middle level.

Upper Echelon

A top-level executive team in an organization.

Vertical Differentiation

The organization of a company's hierarchy levels to distinguish roles and responsibilities across different ranks.