Interactive Marketing Emphasizes Two Primary Activities

question 141

Multiple Choice

Interactive marketing emphasizes two primary activities.First,it allows marketers to target individuals with personalized messages.Second,it:

• A) permits direct marketing that has been customized
• B) allows a company to personalize its Web site
• C) engages the consumer with the company and product in some way
• D) allows for modifying the product to fit the needs of the consumer

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Definitions:

Division of Labor

The allocation of different parts of a manufacturing process or task to different individuals in order to improve efficiency.

Coordinating Mechanisms

Methods or systems used within an organization to align activities, tasks, and functions towards achieving common objectives.

Decentralization

The process of distributing or delegating power and decision-making authority away from a central authority to more local or individual actors within the organization.

Subunits

Components or sections of an organization that operate semi-independently as part of the whole, often with specific functions or goals.