Web Analytics Is the Process of Analyzing the Following,except

question 136

Multiple Choice

Web analytics is the process of analyzing the following,except:

• A) where consumers went on a brand's Web site
• B) what consumers did within the Web site
• C) how the individual arrived at the Web site
• D) what other sites were visited by the individual

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Definitions:

Capital Gain Yield

The rate of return on an investment based on the increase in its market value over the original purchase price, excluding dividends or interest.

Income Yield

The income return on an investment, typically expressed as a percentage of the investment’s cost or current market value.

Rate of Total Return

The percentage gain or loss on an investment over a specified period, considering both price appreciation and dividends or interest.

Compounded Quarterly

A method of calculating interest in which the interest is added to the principal amount every three months, then interest is calculated on the new total.