The Goal of Alternative Media Programs Is to Identify

question 86

Multiple Choice

The goal of alternative media programs is to identify:

• A) new places were a consumer's path intersects with a brand's presence
• B) unique venues where consumers hang out
• C) the media habits of a brand's target market
• D) the unique psychographic profile of a brand's target market

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Definitions:

Elastic

A term used to describe a situation where the demand or supply of a good or service is sensitive to changes in price.

Inelastic

A characteristic of goods or services for which demand or supply does not significantly change in response to price changes.

Long Run

A period of time in which all factors of production and costs are variable, allowing for adjustment to changing market conditions.

Short Run

A time period in which at least one input is fixed, limiting the adjustments that a firm can make to its production.