Guerilla Marketing Is

question 84

Multiple Choice

Guerilla marketing is:

• A) the best method for locating customers for a small business
• B) not so much a method of marketing as a mentality or approach to marketing
• C) a method a small business can use to obliterate the competition
• D) based on a database marketing foundation

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Definitions:

Break-Even Point

The point at which total costs and total revenue are equal, meaning there is no net loss or gain.

Fixed Costs

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance.

Margin of Safety

The difference between actual or projected sales and the break-even point. It measures how much sales can fall before a company incurs a loss.

CVP Income Statement

A financial statement that shows the effects of changes in costs and volume on a company's profits using Cost-Volume-Profit analysis.