The Most Common Reason Retailers Do Not Use Point-Of-Purchase Displays

question 25

Multiple Choice

The most common reason retailers do not use point-of-purchase displays furnished by manufacturers is that the displays are:

• A) not customer-oriented
• B) inappropriate for the channel
• C) not effective in stimulating sales
• D) inappropriate for the product being promoted

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Definitions:

Productivity

A measure of efficiency that shows the amount of output produced per unit of input.

Liquidity

The ability of an asset to be quickly converted into cash without significant loss in value, or a company's ability to meet its short-term obligations.

IFRS

International Financial Reporting Standards, a set of accounting guidelines providing a global framework for financial statements.

Commercial and Tax Law Approach

Pertains to the legal frameworks and interpretations that govern the conduct of businesses and the calculation of taxes.