Which of the Following Consumers Creates the Most Ideal Form

question 75

Multiple Choice

Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans.?

• A) Vanessa truly likes Guess jeans and tells others about how nice they are
• B) Because Trinity likes Guess jeans, Guess has sponsored her to tell others about the brand
• C) Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad
• D) Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are

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Definitions:

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans are said to share.

Social Problems

Issues within a society that are recognized by a significant number of people as being undesirable or needing improvement.

Optimistic

A mindset or attitude characterized by the expectation of positive outcomes or a general belief in the good nature of things.

Source Traits

Fundamental characteristics that underlie an individual's behavior, forming the foundation of their personality.