The Key Factors That Influence the Effectiveness of Product Placement

question 116

Multiple Choice

The key factors that influence the effectiveness of product placement and branded entertainment include the following, except:

• A) placement characteristics
• B) supporting promotional activities
• C) regulations
• D) costs

---

Definitions:

Distinctive Plaid

A unique pattern of crisscrossed horizontal and vertical bands in multiple colors.

Prestige Products

High-quality goods or services that convey status and luxury to consumers, often associated with high prices and exclusivity.

Shopping Products

Goods that consumers spend a considerable amount of time and effort in selecting and purchasing, such as clothes, electronics, and furniture.

Unsought Products

Items that the consumer does not know about or knows about but does not initially want.