Product Placements and Branded Entertainment Work Because the Primary Goal

question 53

Multiple Choice

Product placements and branded entertainment work because the primary goal is to:

• A) increase brand awareness and liking
• B) stimulate sales
• C) build brand power
• D) spur viewers to some type of action

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Definitions:

First Amendment

An amendment to the United States Constitution that protects freedoms, including speech, religion, press, assembly, and the right to petition the government.

Double Jeopardy

is a legal principle that prevents an individual from being tried twice for the same crime on the same set of facts.

Same Crime

A principle indicating the prosecution or judgment of an individual for a specific criminal offense without being tried or punished for the same offense more than once.

Government

The organization, or group of persons, governing an organized community, often a state or a nation.