Static Point-Of-Purchase Displays Are on Their Way Out

question 109

Multiple Choice

Static point-of-purchase displays are on their way out.Retailers want:

• A) branded entertainment displays
• B) digital, interactive displays
• C) LED displays that tie in with the retailer's brand theme
• D) an inflatable component or mobile above the POP display

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Definitions:

Superordinate Goals

Objectives requiring cooperation and collaborative effort among groups or individuals who might otherwise be in conflict.

Collaboration

Working jointly with others, especially in an intellectual endeavor, to achieve a common goal through sharing knowledge, learning, and building consensus.

Integrative Negotiation

Win-win negotiation that assumes that mutual problem solving can enlarge the assets to be divided between parties.

Creativity

The ability to produce new and unique ideas, solutions, or products through imaginative thinking.