While Database Marketing Can Be Used for Selling Products,the Primary

question 96

True/False

While database marketing can be used for selling products,the primary benefit of database marketing is the enhancement of customer loyalty.

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Definitions:

Mutual Respect

The recognition and appreciation of the dignity and worth of another person or group, often resulting in positive social or working relationships.

Ritualistic Respect

The expression of reverence or honor through established, ceremonious practices within a cultural or religious context.

Emics

The locally relevant components of an idea; in cross-cultural psychology, aspects of a phenomenon that are specific to a particular culture.

Etics

The universal components of an idea; in cross-cultural psychology, aspects of a phenomenon that all cultures have in common.