Ariana Has Just Moved to a New Apartment

question 13

True/False

Ariana has just moved to a new apartment.A few days after moving she received a letter from Bed,Bath,and Beyond with a coupon for merchandise she may need in her new apartment.This is an example of the database marketing technique known as trawling.

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Definitions:

Theory of Comparable Worth

The principle that jobs of equal value to an organization or society should receive equal pay, regardless of the job's nature or who holds it.

Market Researcher

A professional who analyzes market conditions to determine potential sales of a product or service, identifies target demographics, and gauges the competition.

Customer Service Representative

An employee who interacts with customers to handle complaints, process orders, and provide information about products and services.

Personal Interviews

A direct method of qualitative research involving face-to-face conversations for the purpose of obtaining detailed information.