Personalized Communications with Customers Through Database Information Builds Relationships and Leads

question 77

True/False

Personalized communications with customers through database information builds relationships and leads to both repeat purchases and customer loyalty.

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Definitions:

Repositioning

The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.

Brand Image

The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.

Endorsement Deal

A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.

Jeremy Lin

A professional basketball player known for his success and significant impact in the NBA, particularly during the "Linsanity" period with the New York Knicks.