The Majority of Customers Enrolled in an E-Mail Permissions Marketing

question 42

True/False

The majority of customers enrolled in an e-mail permissions marketing program stop reading the permission e-mails because they are shoddy or irrelevant.

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Definitions:

Explicit Costs

Direct, out-of-pocket payments for goods and services that are used in the production of other goods or services.

Accounting Profit

The financial profit of a business calculated by subtracting total expenses from total revenue, as shown in the company's income statement.

Economic Profit

A measure of profitability calculated by subtracting both explicit and implicit costs from total revenues, reflecting the true economic performance of a business.

Implicit Costs

Represent the opportunity costs of using resources that a firm already owns for production, instead of allocating them for other purposes.