When Customers in a Permission Marketing Program Are Given Rewards

question 155

True/False

When customers in a permission marketing program are given rewards during the program as well as at the beginning,it creates a feeling of reciprocity.

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Definitions:

Dependency Theory

A theory suggesting that global inequality is due to the exploitation of peripheral and semi-peripheral countries by core countries.

Modernization Theory

A theory in sociology that suggests societies progress linearly from traditional to modern states through processes of industrialization and democratization.

Underdevelopment

Underdevelopment is the condition in which a country or region suffers from a lack of economic progress, often marked by poverty and lower standards of living.

Business Tort

A civil wrong, apart from breach of contract, committed by or against an organization during the course of conducting business, leading to legal liability.