CRM Is Built on Two Primary Metrics: Lifetime Value of Customers

question 123

True/False

CRM is built on two primary metrics: lifetime value of customers and RFM analysis.

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Definitions:

Disney

A global entertainment conglomerate known for its movies, theme parks, merchandise, and media networks.

Related Diversification

A growth strategy whereby the current target market and/or marketing mix shares something in common with the new opportunity.

Macro Strategies

Broad approaches or methods employed by an organization or investor to achieve large-scale objectives or maximize overall returns.

Inline Skating

A recreational activity or sport involving gliding on hard surfaces wearing rollerblades with a single line of wheels.