Successful Database Marketing Emphasizes Two Things

question 10

Multiple Choice

Successful database marketing emphasizes two things:

• A)sales and contribution margin.
• B)identifying customers and building relationships.
• C)lifetime value of customers and data mining.
• D)data mining and data coding.

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Definitions:

Data Warehouse

A repository of historical data that are organized by subject to support decision makers in the organization.

Organization's Data

Represents the collective information, records, and operational datasets owned or used by a business or institution for decision making and operations.

Prescriptive Analytics

A type of business analytics that recommend one or more courses of action and showing the likely outcome of each decision.

Predictive Analytics

A type of business analytics that examines recent and historical data in order to detect patterns and predict future outcomes and trends.